Hi, Jennifer Prishtina here. I'm a product marketer who helps B2B startups build and scale their go-to-market — from zero to first signal to repeatable growth.
About Me
3x founding product marketer with 13+ years experience across the B2B SaaS marketing stack. I build GTM for technical products that must speak to non-technical buyers: ICP, positioning, messaging, and launch strategy. My X factor isn't a tool or a tactic — it's how I think. My mental model is structured around the belief that marketing is a portfolio of bets, needing proof before scale. I execute using GTM Sprints: hypothesize, test, tighten, repeat. Three years working with Gartner analysts helped further my approach, sharpening my positioning and competitive differentiation in ways most PMMs never get access to. I've mastered the art of cross-functional influence, working alongside product, sales, and customer success teams daily, and I build AI-powered systems that let that thinking scale across a full GTM motion.
My Playbook
One profound experience changed how I work: leading marketing for an innovation startup.
Innovation teams don’t fall in love with ideas — they treat them as a portfolio of bets. Nothing gets funded until there’s evidence. Many ideas are tested, but only the ones that earn it get scaled. That mindset rewired how I approach everything in marketing.
Since then, I’ve run all-things-go-to-market as a disciplined portfolio of bets — running structured GTM Sprints instead of betting everything on a single launch strategy. Test a channel before scaling it. Validate a position before committing to it. Find proof, then build.
My Work
My Skills
My Praises
"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."
"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."
"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"
"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."
"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."
"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."
"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."
"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."
"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."
"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."
"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"
"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."
"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."
"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."
"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."
"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."
Open to New Marketing Opportunities · Austin, TX · Remote